I have learnt that in Tamil if you hear, “nalla colour da, macchaan” (“good colour dude”), it is usually a comment made by a guy to another guy about the skin colour of a passing lady who is ‘fair’. What a contrast to what ‘colour’ means in the western world of skin tones.
In yesterday’s episode of Neeya? Naana? Host Gopinath began the show by asking participants to describe the specific features that made them beautiful. Interestingly, nobody mentioned skin colour as their single most defining feature of beauty. Responses included features, smiles, vivacity, etc. The next question was which colour (fair/dusky- the dark people would rather be called dusky than dark!), they thought was beautiful and why? The answers came pouring forth. I watched as self-assured women made a case for what they perceived to be their own skin colour. ( interestingly those who considered themselves ‘fair’ wouldn’t pass for fair in Bombay.They would possibly fall under that unique category of skin colour exclusive to India, wheatish)The ‘fair’ brigade said that all kinds of colours suited their skin tone; all kinds of jewelry, from gold to silver to platinum showed up on their skin tone; their skin tone gave them an educated look; it provided the trump card in most arranged marriage situations. The ‘dusky’ brigade said that they could in fact carry off light coloured clothes the way their fair sisters couldn’t; their skin tone allowed for a clearer definition of features; their eyes and teeth shown in contrast to their dark skin. Political incorrectness to the hilt, sure! But the candour must be applauded!
In a country that is obsessed with skin colour, I thought this show was imperative. Fair & Lovely and Fair & Handsome are doing extremely well here and the reason might have a lot to do with the pursuit of that elusive Caucasian colour. And instead of some kind of simmering resentment among the young, airing politically incorrect opinions out in the open might just do the trick.
September 19, 2011 | Categories: Uncategorized | Tags: beauty, Critiques, culture, Experiences, feminism, Identity, ideology, meaning, media, Neeya?Naanaa?, politically correct, PostaWeek2011, social implications, society, words | 8 Comments